This plant is grown for its extremely showy spring flowers and evergreen leaves. It grows to around 3 to 5 feet tall and wide and is dense and mounding. It is covered in lavender blossoms in the spring that grows in large clusters that are extremely showy. Its smaller evergreen leaves turn purple in the winter.

In our climate, rhododendrons should be grown in part shade. They cannot tolerate the afternoon sun.

This plant prefers a specific culture of well-drained, moist, and organically rich soil. It should not be allowed to dry out or be placed in an area with winter winds. It works best as an accent, foundation plant, or in a woodland garden.